Building Miccy · AI-assisted products, advisory, and senior roles

Practical AI builds for teams that need the workflow to work.

I am Amir Ariff, formerly known online as Miccy. I help founders, SMEs, and growth teams turn messy sales, service, content, and data operations into working products, using AI where it creates real leverage.

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21 yrs

Online since 2004

60+

Domains built

USD 1M+

Solo revenue

Fortune 500

Corporate experience

Miccy roots

Forum-era SEO, domains, content, and asset flips before startup playbooks were mainstream.

Operator-first AI

CRM copilots, WhatsApp follow-up, lead qualification, internal tools, and sales ops automation when they fit.

Hands-on delivery

Product judgment from corporate leadership, paired with the ability to still build the thing directly.

Proof

Operator proof before builder claims

Before the current AI-assisted builds, there were shipped campaigns, led teams, revenue targets, CRM work, SEO operations, and product systems inside real companies.

FWD Insurance Fortune 500 · Astro · Suria FM · kipleLive

FWD Insurance

Fortune 500

Digital Product Manager

Mar 2024 – Feb 2025 Jalan Bangsar, KL

6K leads @ RM7 CPL

▸ AI-powered Raya greeting card with WhatsApp chatbot → 6,000 leads @ RM7 per lead
▸ 25% customer engagement increase through marketing automation and CRM
▸ End-to-end SEO and website operations for fwd.com.my
▸ Comprehensive digital campaigns with A/B testing, Power BI, and Looker Studio

Astro

AVP, Digital Business

Feb 2022 – Mar 2024 Bukit Jalil, KL

RM17.8M Ad Revenue

▸ Led team of 20+ professionals (PMs, engineers, UI/UX) using Agile/Scrum
▸ RM17.8M ad revenue (20% increase) across 8 brands
▸ 30% user retention increase through personalized content recommendations
▸ Doubled organic traffic for Syok.my and StadiumAstro.com

Star Media Group (Suria FM)

Manager, Digital Management & Monetization

Jun 2020 – Feb 2022 Petaling Jaya, SGR

RM600K → RM1.3M

▸ RM600K → RM1.3M revenue through innovative product development
▸ Kedai Suria e-commerce: RM60K in 3 months on RM1K platform budget
▸ Tripled organic traffic: 400K → 1.6M visitors
▸ #7 Music App Store ranking

Green Packet Berhad (kipleLive)

Senior Associate, Growth Marketing

Feb 2020 – Jun 2020 Petaling Jaya, SGR

80% Cost Reduction

▸ 80% reduction in cost per sales-qualified lead
▸ Contributed to RM800M market cap gain with kipleLive launch
▸ HubSpot onboarding and sales automation implementation

"Our digital media is growing leaps and bounds."

Nik

BuzzPOP!

"If you are looking to grow your digital business, look no further than Amir."

Kevin

Maxis

Current builds

AI-assisted work in the open

TCGKL is the clearest live proof, but it is not the only story. The current map spans apps, web presence, ticketing, data workflows, strategy systems, and representative AI demos.

Representative build 2024–2025 · Mobile / Web / Data

TCGKL ecosystem

The proof is bigger than an App Store listing: mobile app work, tcgkl.com/web presence, ticketing, and practical data workflows around a trading-card community ecosystem. No inflated metrics, just a real build surface.

View App Store

Current Personal Platform

Miccy

The builder identity and operating base behind this portfolio, the archive, and new AI-assisted product experiments.

Builder platform

Current Product Concept

WorldSchoolFinder

Education-search project reference in the portfolio context, kept as part of the current-build map without inflated claims.

Discovery workflow

2026 Growth / CRO

Biosymm / Marcus Caporaso ↗

Independent growth, SEO, and CRO strategy work prepared for the Biosymm conversation with Marcus, with source-backed audit pages in this repo.

Strategy system

2024 AI / CRM Demo

BSN Inclusion Copilot ↗

One representative AI demo: call summaries, lifecycle prompts, product recommendations, and human review for a financial-inclusion CRM concept.

AI demo, not the whole brand

Current Web / Product Ops

cepatdigital / amirforayunni

Additional current web and product-ops surfaces in the builder map, listed plainly without inflated scope, dates, or performance claims.

Current project map

Origin story

The older internet made the current builder

Before AI tools and corporate product titles, there were forums, domains, niche media, SEO, content operations, and hard lessons from the web's messier years.

Read the full story

2004

Made Mistakes

Age 13: Regrettable choices, learned ethics matter. Shifted to building communities.

2005

First Money

amyleafc.com — fan site with donations. Superfan economy before Patreon existed.

2008

First Big Exit

Sold jidox.com for £800. First time hiring developers. Validated build-to-sell model.

2011

Viral + Setback

myona.com: 150K views in 2 hrs, hosting crashed. ps3crunch scam. Both taught hard lessons.

2014

The Peak

60+ domains. USD 400K+ revenue. thefusejoplin, neurogadget, blorge. Empire perfected.

2020

Leading Teams

Suria FM → Astro → FWD (Fortune 500). RM17.8M ad revenue. 20+ team members.

2025

Building Again

Hands-on full-stack building again, now with AI leverage and corporate product judgment in the loop.

The Arc

2004–2019

Solo Entrepreneur

60+ Domains · USD 1M+

→

2020–2024

Corporate Leader

Fortune 500 · RM17.8M+

→

2025 →

Building Again

Full-Stack · AI-Native

"From solo to teams, back to hands-on building with AI leverage. The tools changed. The judgment compounds."

2015–2018 Tech / Asset Sale

blorge.com

Strategic acquisition: $1,051 → $16,500 through SEO and value-building.

14.7× ROI

2009–2011 PS3 / Gaming

dukio.com

PS3 jailbreak news, tutorials & downloads. Built an engaged niche community.

Niche Discovery

2011 News / Growth Hack

myona.com

Bought expired Google News-approved domain. Instant authority and traffic. 150K views in 2 hrs.

Growth Hack

2014–2015 Tech / Gadgets

neurogadget.com

Tech and gadget news site. Part of the peak empire era.

Peak Era

2014–2015 Tech / Entertainment

thefusejoplin.com

Biggest revenue site during the empire years.

USD 400K+ Rev Year

From the Archive

2007–2010 · Before the corporate era

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Let's build something together

Available for senior product or engineering roles, AI agent advisory, and focused builds for SMEs that need a working workflow in weeks.

Connect on LinkedIn [email protected]

PJ, Selangor · [email protected]