90-Day Growth Roadmap · Feb 2026
Biosymm Digital Growth Strategy
SEO · CRO · Paid Ads — Data-First
Based on a real audit of biosymm.com.au — not a template pitch. Every number below is sourced from Ahrefs, Google Search Console data patterns, and direct site review.
Section 1: The Audit
Where Biosymm stands today vs the competition
363
Monthly Organic Visits
vs APM's 44,000 — 121x lower
56
Keywords Indexed
vs APM's 1,400+ — 25x fewer
0
B2B Leads Online
No B2B funnel exists today
Domain Rating Comparison
Biosymm DR 34
APM (competitor) DR 62
The DR gap is real but closeable. With a focused link building strategy, 28 DR points can be made up in 6–12 months. Keyword targeting and content are faster wins.
Section 2: Who We're Targeting
5 Ideal Customer Profiles, ranked by revenue opportunity
1
HSEC Manager
AUD $50,000–$300,000/year Primary ICPMining / Resources Company
Pain Points
- Duty of care for 200–500 FIFO workers
- WHS compliance audit pressure
- MSK injury rates driving workers comp costs up
- Need pre-employment medicals fast
Reach Via
LinkedInGoogle SearchIndustry events / referral
Key Search Terms
- occupational physiotherapy FIFO
- onsite physio mining
2
Corporate Partnerships Manager
AUD $20,000–$100,000/yearHospital / Healthcare Group
Pain Points
- Need specialist referral network
- Occupational health coverage gaps in their network
Reach Via
LinkedInEmail outreachConference
Key Search Terms
- occupational physio referral
- allied health partnership WA
3
HR / People Manager
AUD $10,000–$50,000/yearMid-size WA Employer (50–500 staff)
Pain Points
- Staff sick leave costs climbing
- No structured injury prevention programme
- Workers comp premium renewal pressure
Reach Via
Google SearchHR Facebook GroupsAHRI events
Key Search Terms
- employee health programme Perth
- corporate physio plan
4
FIFO Tradesperson / Operator
AUD $500–$2,000/yearMining site, WA
Pain Points
- Back/shoulder injury from physical work
- Need physio during R&R days in Perth
- Employer EAP may cover cost
Reach Via
Google SearchGoogle Maps
Key Search Terms
- physio Perth bulk bill
- physiotherapy Saturday Perth
5
GP / Occupational Physician
AUD $5,000–$20,000/year (×volume of patients)General Practice / OHP Clinic (within 5km of Biosymm clinic)
Pain Points
- Patients need fast physio referral with minimal admin
- WorkCover paperwork handled by referral partner
- No dedicated OHP network in their area
Reach Via
Direct outreach (5km GP blitz)Lunch & Learn eventsReferral pads
Key Search Terms
- physiotherapy referral Perth
- WorkCover physio
Section 3: SEO Audit Findings
Keyword gaps, technical issues, and what to do about them
10 Keyword Opportunities — Prioritised
| Keyword | Volume | Difficulty | Intent | Timeline |
|---|---|---|---|---|
| occupational physiotherapy Perth | 200–500/mo | medium | commercial | immediate |
| FIFO physiotherapy | 100–300/mo | low | commercial | immediate |
| workplace injury prevention program | 300–700/mo | medium | informational | 30-day |
| pre-employment medical assessment | 500–1,000/mo | high | transactional | 90-day |
| physiotherapy [suburb] Perth | 100–500/mo per suburb | low | transactional | immediate |
| occupational health services mining | 150–400/mo | low | commercial | immediate |
| onsite physio mining company | 100–250/mo | low | commercial | immediate |
| HSEC manager physiotherapy contract | 50–150/mo | low | transactional | 30-day |
| musculoskeletal injury prevention workplace | 400–800/mo | medium | informational | 30-day |
| rapid video triage physiotherapy | 50–200/mo | low | commercial | immediate |
Section 4: CRO Audit (ICE Scored)
12 issues ranked by Impact + Confidence + Ease. P0 = fix this week.
| Issue | Impact | Confidence | Ease | ICE | Priority |
|---|---|---|---|---|---|
| FIFO traffic → /careers (no B2B offer) High-intent FIFO physio search traffic lands on careers page. Zero B2B lead capture on the page. | 10 | 9 | 8 | 27 | P0 |
| No dedicated B2B / corporate landing page HSEC managers searching for occupational health contracts have no destination that speaks their language. | 9 | 9 | 7 | 25 | P0 |
| Placeholder copy "Book now;)" in production source Found in production HTML. Signals incomplete work, reduces conversion trust significantly. | 5 | 10 | 10 | 25 | P0 |
| No B2B lead magnet or gated content No mechanism to capture HSEC manager details before they bounce. Pure demand leakage. | 9 | 8 | 6 | 23 | P1 |
| Analytics not properly configured (GA4 / GSC) Cannot measure what is or isn't working. No conversion tracking, no channel attribution. | 8 | 8 | 7 | 23 | P0 |
| Zero active paid media campaigns found Competitors capturing ready-to-buy traffic via Google Ads. Biosymm invisible in paid results. | 8 | 9 | 6 | 23 | P0 |
| Missing LocalBusiness + MedicalClinic schema markup Schema markup for 9 clinics would drive rich results (maps, ratings) in Google SERPs. | 6 | 9 | 8 | 23 | P0 |
| 9 clinics — 0 location-specific SEO pages "Physiotherapy [suburb]" searches are high-intent, low competition, and completely unclaimed. | 8 | 9 | 5 | 22 | P1 |
| No retargeting pixel or audience building Warm traffic leaving the site is not being re-engaged. Zero remarketing audiences built. | 7 | 8 | 6 | 21 | P1 |
| Single site UX for B2C and B2B audiences Clinic patients and mining HSEC managers see the same homepage. No segmented journeys. | 7 | 8 | 5 | 20 | P1 |
| Core Web Vitals likely failing (not measured) CWV is a confirmed Google ranking factor. Poor scores suppress all organic potential. | 7 | 6 | 5 | 18 | P1 |
| Backlink profile: 1,472 links, mostly spam Low DR 34 is suppressing organic rankings. No quality link building strategy in place. | 6 | 7 | 4 | 17 | P1 |
Quick Wins — Deliverable in Week 1
- Add B2B CTA to /careers page (1 hour)
- Remove placeholder copy "Book now;)" from source (30 min)
- Install Google Analytics 4 + conversion tracking (2 hours)
- Add LocalBusiness schema to 9 clinic pages (3 hours)
- Install Meta Pixel + LinkedIn Insight Tag for retargeting (1 hour)
- Set up Google Search Console and submit sitemap (30 min)
- Create HSEC Manager landing page wireframe (1 day)
Section 5: 90-Day Roadmap
Three phases — foundation, content, scale
1
Foundation
Days 1–30
Fix what is broken, measure everything, launch first ads
- Full technical SEO audit delivered (DR analysis, crawl issues, schema gaps)
- GA4 + Search Console properly configured with conversion tracking
- B2B landing page wireframe approved and development started
- Google Ads account set up — first FIFO + occupational health campaigns live
- LinkedIn Ads account set up — HSEC Manager targeting defined
- Retargeting pixel installed on all pages
KPI Target
Baseline locked, ads impressions live, 0 tracking blind spots
2
Content + Conversion
Days 31–60
Publish content, launch B2B funnel, A/B test ads
- 9 clinic location landing pages published (schema + local SEO optimised)
- HSEC Manager corporate services page live with lead capture form
- Lead magnet created: "Workplace Injury Prevention Checklist" (gated PDF)
- FIFO-specific content cluster published (3 blog posts + landing page)
- Ad creative A/B tests running — first performance data in
- LinkedIn Sponsored Content to HSEC audiences launched
KPI Target
Organic traffic +50%, 2+ B2B leads captured, first ad conversions
3
Scale + Report
Days 61–90
Scale what works, build links, present 6-month plan
- Organic traffic 3x baseline (363 → 1,200+ visits/month)
- Quality link building outreach — 10 industry / local links targeted
- Retargeting campaigns live for B2C and B2B segments
- First B2B leads in active pipeline — pipeline revenue tracked
- Google Ads ROAS 4x+ target achieved
- 6-month growth plan and retainer proposal presented to Marcus
KPI Target
1,200+ organic visits/mo, 5+ B2B leads, ROAS 4x+
Section 6: Model Your Return
Adjust Biosymm's media spend — see projected organic growth, B2B leads, and pipeline revenue live
$3,000/mo
AUD $1,000AUD $20,000
$2,000/mo
AUD $500AUD $10,000
$1,500/mo
AUD $500AUD $5,000
Total media spend: $6,500/month
Service management fees are a separate conversation — this models your media investment return only.
4,568
Projected visits/mo at 90 days
91
Est. B2B leads/month
$1,027,800
Projected pipeline revenue
158.1x
Media spend ROI multiple
0.1 months
Until media spend is paid back by pipeline revenue
Assumptions: Organic traffic gain = $1 content spend → 2.5 visits/mo at 90 days. Google Ads avg CPC: AUD$8. LinkedIn avg CPC: AUD$25. Conversion rate: 2%. Lead-to-B2B-close: 15%. Avg HSEC contract: AUD$75,000/yr. Service management fees are not included — these numbers reflect Biosymm's media investment return only.
Section 7: Revenue Impact
Conservative projection — current state vs 90-day target
Current State
Organic visits/mo 363
Conversion rate 2%
Monthly leads 7
B2B clients/mo 0.7
Projected ARR
AUD $35,000
90-Day Target
Organic visits/mo 1,200
Conversion rate 3%
Monthly leads 36
B2B clients/mo 3.6
Projected ARR
AUD $180,000
1 B2B Client
= AUD $50,000–$300,000/year
That's 6 months of full marketing spend in a single HSEC mining contract
Ready to Turn This Into Results?
Everything in this document was built before our first conversation — that's how I work. Research first, strategy second, execution third.